Matthew is a communications professional with experience stretching from higher education to athletics. In 2020, he graduated with a Master of Arts degree from the esteemed Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill. His thesis project focused on the creation of a branding strategy for high school athletics in a Digital Age.
Matthew's previous employers include SportsMedia Technology, UNC-Chapel Hill Athletic Communications, William King Museum of Art, Emory & Henry College and Henderson Motorsports. Whether it be a feature story or a Request for Proposal (RFP), Matthew is an expert writer. In 2019, his feature on UNC basketball player Ryan McAdoo accumulated the most views by a student-assistant written piece in the history of GoHeels.com. In March 2020, Matthew assisted SportsMedia Technology (SMT) coordinate communication strategies with its business partners across professional sports leagues.
“Perfection is not attainable, but if we chase perfection we can catch excellence.” – Vince Lombardi