Coursework and Client Projects
The following section showcases samples from Matthew Largen's coursework and client projects at Emory & Henry College and the University of North Carolina.
Friends of Southwest Virginia (2017)In 2017, Friends of Southwest Virginia tasked Emory & Henry College communication students to create promotional videos for the regions tourist destinations. The following video highlights Damascus, Virginia, a scenic town nestled between the Blue Ridge and Appalachian Mountains.
Matthew and his partner recorded and edited this video over the course of the semester. Adobe Premiere Pro was used to edit the video. |
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Nike's Jordan Brand (2019)In 2019, Matthew and his team, JUMPRELATIONS, were tasked to create a marketing campaign in accordance with the Jordan Brand's newest women's shoes.
The team designed an experiential marketing campaign that challenged individuals to "Make Your Mark," a way to express your artistic side with the Jordan Brand. At the end of the semester, the team presented its ideas to Jordan Brand employees and received positive feedback and praise. Matthew was responsible for overseeing and editing all written elements in the project. Additionally, he contributed to the team's research with seven interviews, and he also provided the Jordan Brand with a list of Influencers to partner with in the campaign. |
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